高鐵便當｜TAIWAN HIGH SPEED RAIL BENTO
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【背景】
台灣高鐵公司在今年度進行高鐵便當的改款，推出了三種口味，分別是『豬肉盒餐』、『雞肉盒餐』、『素食盒餐』等，在菜色上面也考量營養的均衡，甫從新設計菜色，強調全採用嚴格食安把關以及非基因改造的食材，包裝也採用木質便當盒，提供旅客搭車時更美味、方便的餐食選擇，這是在外包裝的設計上面，首先思考的地方是如何提高高鐵便當的精緻度，所以參考了很多日本伴手禮的包裝設計，讓高鐵便當不僅能在高鐵上享用，拿來當做伴手禮送人也不失禮貌，所以在字體設計上面，採用了中文明體當做主結構，加強了字體較粗的部分，在收邊的部分也修飾成圓形，希望字體可以呈現出較有質感的樣子，在設計的手法上，此次採用了許多抽象的幾何圖形，象徵嚴選當地食材、台灣的好山好水，希望讓乘車的旅客不僅吃得到也看得到，甚至能真實的感受到台灣的風土。
Taiwan high-speed rail companies in this year's high-speed rail lunch, introduced three kinds of tastes, namely, "pork box", "chicken box", "vegetarian meal" and so on, in the dishes above also consider the balance of nutrition, Design dishes, emphasizing the use of strict food security and non-genetically modified ingredients, packaging also uses wood lunch box, to provide passengers to ride more delicious, convenient meal options, which is in the design of the packaging above, the first place to think How to improve the accuracy of high-speed rail, so the reference to a lot of Japanese with the gift of the packaging design, so that high-speed rail can not only enjoy the high-speed rail, used as a hand-made gift is also polite, so in the font design above, The Chinese Ming as the main structure, to strengthen the thick part of the font, in the edge of the part is also modified into a circular, hope that the font can show a more texture of the way, in the design of the way, the use of a lot of abstract Of the geometric figures, a symbol of the selection of local ingredients, good mountains of good water in Taiwan, hoping to let the passengers not only eat can also see, or even Real feel endemic to Taiwan.
Client: 台灣高鐵 | Creative Director : 鄭凱中 Kai Chung Zeng | Designer : 鄭凱中 Kai Chang Zeng | Design by http://www.facebook.com/nautykai
